Our client was a traditional OEM company in Taiwan. After 10+ years of successful business in blood glucose monitor system and diabetes care product production locally and internationally, they aimed to switch their position from a traditional manufacture to a brand/product design-driven innovation hub for the development of future medical products.
It was our client's first time trying a Design Thinking approach for a new product development project. The most challenging aspect lay in changing their mindset and believing in the value of design thinking methodology.
I participated in the project as a Design Strategist with an intense collaboration with the product designers to conduct competitive research and usability testing for a new generation of BGM systems.
I also worked as a Project Manager to align client's expectation with the project execution from the consultant team in Switzerland and the product design team in Taiwan.
Our client kicked off the project with a clear goal that they aimed to create a BGM system that suited insulin users in particular.
They targeted EU, North America and some markets that could afford to pay for premiere medical products.
Value Proposition: Way beyond functionality, we deliver better life quality.
The client employed our research outcome as the foundation for new BGM system development and production processes.
From a traditional manufacture to a research-based innovation product design hub, they made a huge improvement through the journey.