SZU-CHIA CHEN

Medical Future

Concept

A blood glucose monitor system research and product design project for the global diabetes community. 

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The Challenge

The Challenge

Our client was a traditional OEM company in Taiwan. After 10+ years of successful business in blood glucose monitor system and diabetes care product production locally and internationally, they aimed to switch their position from a traditional manufacture to a brand/product design-driven innovation hub for the development of future medical products.  

It was our client's first time trying a Design Thinking approach for a new product development project. The most challenging aspect lay in changing their mindset and believing in the value of design thinking methodology.

My Role

My Role

I participated in the project as a Design Strategist with an intense collaboration with the product designers to conduct competitive research and usability testing for a new generation of BGM systems.

I also worked as a Project Manager to align client's expectation with the project execution from the consultant team in Switzerland and the product design team in Taiwan.

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Approach

Approach

Our client kicked off the project with a clear goal that they aimed to create a BGM system that suited insulin users in particular.

They targeted EU, North America and some markets that could afford to pay for premiere medical products.

 

Competitors Overview

Competitors Overview

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Qualitative Research

Qualitative Research

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Concept Development

Concept Development

Value Proposition: Way beyond functionality, we deliver better life quality. 

Value Proposition: Way beyond functionality, we deliver better life quality. 

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Project Impact

Project Impact

The client employed our research outcome as the foundation for new BGM system development and production processes.

From a traditional manufacture to a research-based innovation product design hub, they made a huge improvement through the journey.