COBINHOOD is the world’s first zero trading fee exchange. It's also famous for ICO services. The licensing service helps partners build their own exchanges rapidly. The project aims to provide an exchange as a service (EaaS) to any stakeholders who require a cryptocurrency exchange platform and consulting service as well.
Product (UX/UI) Designer
I was in a team of 1 product manager (Wei-Ming Deng) , 1 product designer (Tiffany Chen) and 1 front-end developer (Pei-Hsuan Chiu) to build a desktop and a mobile website. I was in charge of the UX and UI design of the landing page.
Although COBINHOOD exchange has been known for zero trading fee and ICO service, the bear market in 2018 and 2019 provoked the team to rethink the business model. The company decided to take the strength of engineering, and product development, as an approach to generate income, which was the idea of licensing service.
Since it was a B2B website, there were some key words needed to be addressed, including enterprise-grade, scalable design, one stop solution provider and 24/7 support. The website needed to be a sharp and clean sales-kit for business development managers.
I designed the website according to the UI guideline