SZU-CHIA CHEN

Blockchain Platform Branding in Asia

Concept

The project is about developing a new brand/product name for a British blockchain platform in Asia to improve the regional brand communication and increase the local brand awareness. 

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The Challenge

The Challenge

The client was a British blockchain platform that aimed to target Asia market and increase brand identity via launching new Traditional Chinese, Simplified Chinese, and Japanese naming strategies in Asia. 

My Role

My Role

I joined the project as a brand strategist to help our British client to create brand/product naming strategy for localization in Asia, including China, HK, Taiwan, Japan and Singapore.

I also bridged the communication channel between Swiss consultancy team, a law firm in Taipei and our client in UK.

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Approach

Approach

The brand foundation would be completed according to the information we collected from the client. After the brand foundation phase had been completed, we started market research phase and gradually noted the keywords for brand naming in the future. 

Brand Foundation Review

Brand Foundation Review

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Market & Competitors Analysis

Market & Competitors Analysis

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Naming Development

Naming Development

The brand/product names were created based on the word pool.

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Project Impact

Project Impact

I helped client break down the barriers between Asian languages and English and craft brand/product names in Chinese and Japanese to increase brand communication and brand awareness locally.